Marc Williams

Cardiff University: Psychology

Marc Williams

Cardiff University: Psychology

According to the WWF there was a global decline of almost 60% in the number of mammals, birds, amphibians and reptiles between 1970 and 2018. Such a decline in biodiversity is a big threat to mankind but it is difficult to communicate the facts to the public to enable them to live in a way that is kinder to a variety of animals.

In this project, we ask what is the most effective way of changing people’s attitudes and behaviours in order to protect biodiversity?

Start Date: October 2019