Influencing the behaviour of individuals is a public policy objective. Despite this (inextricable) attempt to change the behaviour of individuals, few policy measures are based on a thorough understanding of behaviour. Behavioural economics offer a new viewpoint on human behaviour, leading to innovative policy development in the last decade. The purpose of this research is to apply behavioural economics policy and insights to language policy. This could lead to alternative policy measures and to a change in current language policy. The application of both corpuses of work will also lead to a refining of behavioural economics insights, especially in relation to social factors.
Start Date: 1 October 2013