Llŷr Roberts

University of South Wales and Cardiff Metropolitan University: Business

Llŷr Roberts

University of South Wales and Cardiff Metropolitan University: Business

Prior to joining the Coleg, Llŷr lectured and conducted research in business and marketing at Cardiff University. He specialises in communications and marketing, business research, sustainability and events.

Llŷr co-founded the communications company Positif at 26 years of age. He was company chair for over five years which gave him practical experience of establishing and running a business. He is also a trustee and member of the Management Board of the National Eisteddfod.

He is a regular contributor to the media in Wales and can often be seen and heard on television and radio discussing business stories.

Subject / Speciality

  • Business (retail, the high street, online shopping, clothing shops) 
  • Marketing (online, social, Welsh language)
  • Business ethics (social corporate responsibility, ethical shopping) 
  • Event management (large events, events in Wales) 
  • The economy (political, economic and social).